Our physical showroom is closed but we are still here to help. Hotline for Sales is (403)-382-7639 or by e-mail at salesteam@collegeautogroup.com
Please CLICK HERE for more information.



Southern Alberta's premier Ford and Lincoln Dealer, and Lethbridge's Truck Superstore!

Founded in 1969, College Ford Lincoln has been serving Lethbridge and area for over 50 years! We pride ourselves on excellent customer service and providing a quality product. College Ford Lincoln is an active member in the local community, being a part of and contributing to many local charities and community events every year.

We carry a comprehensive lineup of new Ford and Lincoln vehicles and are confident we have the right vehicle to suit your needs. From family sedans like the Ford Fusion to the stunning lineup of SUV's like the Ford EcoSport, Escape, Edge, Explorer and the Ford Expedition.

College Ford Lincoln is your Truck Superstore with the largest truck inventory in the area. We always carry a large selection of Canada's Best Selling Truck - the Ford F-150 as well as the Ford Ranger, F-250 and F-350 Super Duty's.

We also carry a large inventory of pre-owned vehicles that have been locally sourced. Our pre-owned inventory comes from local trade-ins which means your vehicle has not been subjected to some of the harsher road conditions in larger cities. All of our pre-owned vehicles go through a thorough inspection process to ensure your vehicle is as good as new!

Our tag line "Whatever it takes, College Ford Lincoln gives" is a statement all of our employees live by. Every day we strive to provide you the absolute best customer service whether it is in our Sales, Parts, Service or Quick Lane departments.

We understand the purchase of a new vehicle may be the second largest purchase in your life. We respect that and aim to make your experience as easy and enjoyable as possible. We want you to leave feeling confident in your purchase and fully satisfied in your experience. We look forward for the opportunity to serve you.